How to Design an Accessible Logo
As a designer, you might not be surprised I am a logo nerd.
I know right? Shocking!
I mean one of my favorite apps is the Logo app. Where you have to guess the logo based on parts of it missing.
So much fun!
And you know what?! The game is free. There are a couple of logo game apps I like this one the most!
Do you think you are up for the challenge?
I think a logo is a very important part of a brand and representing what the brand is all about.
And…
Designing logos is also one of the most challenging projects to work on. It is very complex but the designer has to distill it into a simple and concise mark to represent a brand.
It can be even more challenging to make sure a design is inclusive for people of all abilities.
Do you want to design logos that work for people of all abilities?
If your answer was yes, you are in the right place!
As someone who is a visually impaired designer, I have started to notice I design differently than everyone around me!
I focus ALOT on making sure things are readable and clear.
I have had to fight my whole life adapting to make things work for me and if I can design things to make life a little easier for more people, well I would call that a win!
Because I have always been so aware of accessibility for those with visual impairments. And one of the biggest opportunity areas to improve accessibility is logos.
I hope the tips in the above video are helpful to you. Let me know what you think.
I really want to help other designers understand want they can do as well.
As a logo lover, I am always paying attention to the logos around me.
I am constantly critiquing them and thinking of ways to reinvent them to make them better.
I started to notice there are different types of logos. And I started noticing different patterns about logo designs.
I have always loved the idea of going around helping people improve their logos and focusing on making them accessible for those with a visual impairment.
I mean this only improves it for everyone and makes the logo stand out more, so who wouldn’t want that for their company?!
So…
I decided to create a video where I redesign a logo for a local fast food restaurant, Arctic Circle. This was a fun project to just do in my own time. Let me know what you think.
Do you think it improved for the original?
Should I send it to their corporate headquarters?
Also, what logos would you like me to design next?! Let me know in the comments!
You might also like my video where I redesign the packaging for one of my favorite frozen treats. The packaging has several issues including low color contrast.
